Amazon Data Guides
From fundamentals to playbooks: understand Amazon product data, search result pages, ASINs, BSR lists and keyword rankings — and pick the right data workflow for your team.
Amazon Product Data: Fields, Access and Use Cases
Learn what Amazon product data includes, which ASIN fields are available, and how to use raw JSON product data for sourcing, pricing and competitor analysis.
Read guideAmazon Search Results Data: Placements and Rank Tracking
See what an Amazon search results page contains, how organic, SP, SB and SBV placements differ, and how to collect SERP data for keyword rank monitoring.
Read guideAmazon ASIN Explained: How to Find and Use ASIN Data
An Amazon ASIN is the unique identifier behind every product page. Learn how to find ASINs, how parent and child variants work, and how ASIN data is used.
Read guideAmazon BSR Explained: Best Sellers Rank Guide
Amazon BSR ranks a product within its category. See how main and sub-category ranks work and how Best Sellers and New Releases lists support product research.
Read guideAmazon Keyword Rank Tracking: Organic vs Ads
Track Amazon keyword rankings across organic results and Sponsored Products, Brands and Video ads, plus how to set monitoring frequency and act on rank data.
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